Marketing and Discoverability

Advertising in STM Journals, Allen Press Webinar
https://www.youtube.com/watch?v=KidH5MVXdOA

APIs in Scholarly Publishing – It’s a Marketing Thing
https://www.sspnet.org/?library=apis-in-scholarly-publishing-its-a-marke...

Applying Unique Identifiers to Understand and Establish Influence OR What’s in a Name?
https://www.sspnet.org/?library=applying-unique-identifiers-to-understan...

The Art and Science of Selling to Libraries
https://www.sspnet.org/?library=the-art-and-science-of-selling-libraries

Beyond Market Research: Getting from Insight to Product Solutions
https://www.sspnet.org/?library=beyond-market-research-getting-from-insi...

Big Data: Marketing and Product Development for a Global Environment
https://www.sspnet.org/?library=big-data-marketing-and-product-developme...

Big Journal Literature, Big Usage
https://www.sspnet.org/?library=big-journal-literature-big-usage

Broaden your Borders: Market Trends and Opportunities in China, India, and Brazil
https://www.sspnet.org/?library=broaden-your-borders-market-trends-and-o...

Communicating and Promoting Science to the Public, Allen Press Webinar
https://www.youtube.com/watch?v=ygUFV9jNetw

A Comprehensive Overview of the China Market, from Author to Reader
https://www.sspnet.org/?library=a-comprehensive-overview-of-the-china-ma...

Connecting Research and Researchers: How ORCID is Facilitating the Interoperable Exchange of Information
https://www.sspnet.org/?library=connecting-research-and-researchers-how-...

Content Bootcamp for Today’s Classroom: in the Trenches with Instructors
https://www.sspnet.org/?library=content-bootcamp-for-todays-classroom-in...

Creative Marketing Ideas for the Budget Challenged Part 1
https://www.youtube.com/watch?v=5h4Pt5SXeMA

Creative Marketing Ideas for the Budget Challenged Part 2
https://www.youtube.com/watch?v=kE8eo0BK0Lk

Creative Marketing Ideas for the Budget Challenged Part 3
https://www.youtube.com/watch?v=xAiwNVgw1P0

Creative Marketing Ideas for the Budget Challenged Part 4
https://www.youtube.com/watch?v=pAOAPczYugo

Discovering Content in Scholarly Publications; How Do Publishers Need to Adapt to Geographic, Cultural, and Age Differences in Readership and Research Behavior?
https://www.sspnet.org/?library=discovering-content-in-scholarly-publica...

Discovery Beyond Google
https://www.sspnet.org/?library=discovery-beyond-google

Evolving Engagement Strategies – are we getting sticky or stuck?
https://www.sspnet.org/?library=evolving-engagement-strategies-are-we-ge...

Exploration and Discovery: How Do Readers Find You Now?
https://www.youtube.com/watch?v=SA7-QDNtids
https://www.youtube.com/watch?v=E2m26NCZ55M

Gaining Customer Insight through Contextual Inquiry: Do as I do, Not as I Say
https://www.sspnet.org/?library=gaining-customer-insight-through-context...

Getting Closer to Customers: Top Tips for Staying Successful with Market Research
https://www.sspnet.org/?library=getting-closer-to-customers-top-tips-for...

Harnessing the Communication Power of Your Journal Website--Part 1
https://www.youtube.com/watch?v=DAPT1yAsZsk

Harnessing the Communication Power of Your Journal Website—Part 2
https://www.youtube.com/watch?v=W_kdEde8VeA

Inside the Editors’ Office: Growing Your Journal's Reputation and Impact
https://youtu.be/hr-fAbK681o

Integrated Marketing Strategies, Allen Press Webinar
https://www.youtube.com/watch?v=XAorNpT3oCY

Listen, Engage, Repeat: Lessons from the Front Line of Engagement
https://www.sspnet.org/?library=listen-engage-repeat-lessons-from-the-fr...

Listen to Your Readers! The Value of Customer Feedback
https://www.sspnet.org/?library=listen-to-your-readers-the-value-of-cust...

A Look at “How Readers Discover Content” and Opportunities for Publishers
https://www.sspnet.org/?library=concurrent-2c-a-look-at-how-readers-disc...

Marketing to Individuals: Insights from Pioneers
https://www.sspnet.org/?library=marketing-to-individuals-insights-from-p...

Member Retention
https://www.youtube.com/watch?v=Ww3pthyNiwI

Meet the Press – Techniques for Facilitating News and Media Coverage
https://www.sspnet.org/?library=meet-the-press-techniques-for-facilitati...

Metadata Management: Essential Tips for Publishers
https://www.sspnet.org/?library=metadata-management-essential-tips-for-p...

Navigating the Journals Commissioning / Acquisitions Landscape
https://www.sspnet.org/?library=navigating-the-journals-commissioning-ac...

Optimizing the discovery experience through dialogue – a community approach
http://www.uksg.org/webinars/discovery

Persistent Identifiers in Scholarly Communications: What, Why, How, Where, and Who?
https://www.sspnet.org/?library=persistent-identifiers-in-scholarly-comm...

The Researchers’ New Big Picture
https://www.sspnet.org/?library=the-researchers-new-big-picture

Tag me maybe
https://www.sspnet.org/?library=tag-me-maybe

To Disappear, or Not to Disappear: How to Avoid Dropping Out of Search
https://www.sspnet.org/?library=to-disappear-or-not-to-disappear-how-to-...

Understanding Your Market
https://www.youtube.com/watch?v=Qil7Jxj539o

What it Means to be a Truly Global Organization
https://www.sspnet.org/?library=what-it-means-to-be-a-truly-global-organ...

What Publishers Need to Know About Discovery Services
https://www.sspnet.org/?library=what-publishers-need-to-know-about-disco...

Where to Find Growth in a Flat Market
https://www.sspnet.org/?library=where-to-find-growth-in-a-flat-market

Why Can’t I Find my Content in the Library’s Discovery Service?
https://www.sspnet.org/?library=why-cant-i-find-my-content-in-the-librar...

The World Is Flat for Scholarly Publishing
https://www.sspnet.org/?library=the-world-is-flat-for-scholarly-publishing

Zen and the Art of Metadata Maintenance: Strategy and Tactics for Discovery and Sales
https://www.sspnet.org/?library=zen-and-the-art-of-metadata-maintenance-...