Advertising in STM Journals, Allen Press Webinar
APIs in Scholarly Publishing – It’s a Marketing Thing
Applying Unique Identifiers to Understand and Establish Influence OR What’s in a Name?
The Art and Science of Selling to Libraries
Beyond Market Research: Getting from Insight to Product Solutions
Big Data: Marketing and Product Development for a Global Environment
Big Journal Literature, Big Usage
Broaden your Borders: Market Trends and Opportunities in China, India, and Brazil
Communicating and Promoting Science to the Public, Allen Press Webinar
A Comprehensive Overview of the China Market, from Author to Reader
Connecting Research and Researchers: How ORCID is Facilitating the Interoperable Exchange of Information
Content Bootcamp for Today’s Classroom: in the Trenches with Instructors
Creative Marketing Ideas for the Budget Challenged Part 1
Creative Marketing Ideas for the Budget Challenged Part 2
Creative Marketing Ideas for the Budget Challenged Part 3
Creative Marketing Ideas for the Budget Challenged Part 4
Discovering Content in Scholarly Publications; How Do Publishers Need to Adapt to Geographic, Cultural, and Age Differences in Readership and Research Behavior?
Discovery Beyond Google
Evolving Engagement Strategies – are we getting sticky or stuck?
Exploration and Discovery: How Do Readers Find You Now?
Gaining Customer Insight through Contextual Inquiry: Do as I do, Not as I Say
Getting Closer to Customers: Top Tips for Staying Successful with Market Research
Harnessing the Communication Power of Your Journal Website--Part 1
Harnessing the Communication Power of Your Journal Website—Part 2
Inside the Editors’ Office: Growing Your Journal's Reputation and Impact
Integrated Marketing Strategies, Allen Press Webinar
Listen, Engage, Repeat: Lessons from the Front Line of Engagement
Listen to Your Readers! The Value of Customer Feedback
A Look at “How Readers Discover Content” and Opportunities for Publishers
Marketing to Individuals: Insights from Pioneers
Meet the Press – Techniques for Facilitating News and Media Coverage
Metadata Management: Essential Tips for Publishers
Navigating the Journals Commissioning / Acquisitions Landscape
Optimizing the discovery experience through dialogue – a community approach
Persistent Identifiers in Scholarly Communications: What, Why, How, Where, and Who?
The Researchers’ New Big Picture
Tag me maybe
To Disappear, or Not to Disappear: How to Avoid Dropping Out of Search
Understanding Your Market
What it Means to be a Truly Global Organization
What Publishers Need to Know About Discovery Services
Where to Find Growth in a Flat Market
Why Can’t I Find my Content in the Library’s Discovery Service?
The World Is Flat for Scholarly Publishing
Zen and the Art of Metadata Maintenance: Strategy and Tactics for Discovery and Sales